Associate Digital Strategist, Digital

🏢 Mbooth · 📍 New York, NY 💰 $56,000 - $70,000 / yr

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Position Summary & Responsibilities

Job Title

Associate Digital Strategist

Who We Are

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation and AI, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe our Only the Bold ethos will make a lasting impact and change.

We now have an opportunity for an Associate Digital Strategist to join our growing team and help drive social engagement, community insight, social listening and creative ideation, to help our Google brands show up in culture with relevance and resonance.

About The Role

This is the role for someone who’s extremely online in the best way. You’ve got a feel for what’s trending on TikTok or Instagram before it’s in a deck, you understand the nuance of brand tone in the comments section, and you know how to respect the “silence brand” boundary.

As an Associate Digital Strategist, you’ll be at the center of the conversation: monitoring social media, commenting, and surfacing insights that shape how our clients connect with their online communities. You’ll collaborate with designers, strategists, and client leads to bring bold social ideas to life, and learn what it takes to build brands in the fast-moving world of digital culture.

What You’ll Do

Be the Voice of the Brand

Own daily community management on TikTok—identifying opportunities to comment on others’ posts and responding to comments on our own
Monitor brand and industry conversations manually and using tools like Brandwatch and Talkwalker
Quickly draft and post comments aligned with established brand guidelines
Spot and flag potential issues early, and respond per our established protocols
Attend live events or in-office event man

🎯 Candidate Preparation Guide For Mbooth Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing creative storytelling, earned media savvy, and cultural agility within a top-tier public relations and communications agency.

📋 Preparation Priorities (Key Areas to Clarify):

1. Out-of-touch or dated PR tactics that lack modern digital and social integration.
2. Lack of resilience when managing demanding, fast-moving consumer brands.
3. Inability to tie PR efforts directly to measurable brand business outcomes.

✨ Recommended Role Alignment Hook:

I craft disruptive earned media narratives that cut through the noise and shift cultural conversations.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

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