Manager, Paid Search
Position Summary & Responsibilities
At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.
This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.
As our Manager, Paid Search, you will…
Support MERGE's practice in creating, optimizing, and executing top-tier client paid search campaigns. As a hands-on player and coach, you will guide and mentor our paid search specialists while overseeing keyword research, campaign builds, client recommendations, QA processes, and performance reporting. Bring your passion, natural curiosity, and collaborative spirit to drive real impact for our clients while keeping a strong focus on agility, technical ability, and humble leadership.
What You’ll Do
Strategy & Campaign Execution
- Lead Discovery & Audits: Lead the discovery process to understand overall client and PPC goals, conducting thorough audits to pinpoint structural opportunities and refine campaign tactics.
- Optimize Landing Pages & Tracking: Ensure analytics tracking implementation is accurate, seamless, and easy to manage while identifying key optimization opportunities on landing pages.
- Develop Testing & Keyword Plans: Build and recommend keyword strategies, negative keyword maintenance, and ongoing testing plans (such as search query reports and keyword overlap analyses).
- Drive Performance: Continuously analyze program performance against core KPIs (ROAS, CTR, CPA, conversion rates) to keep campaigns sharp, agile, and e
Key Role Competencies & Evaluation Highlights
Evaluating technical versatility, high-velocity execution in early-stage environments, and comfort with ambiguity in Web3 or emerging tech landscapes.
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