Qualitative Insight Director

🏢 Mergeworld · 📍 HYBRID- St. Louis, MO; Chicago, IL; Raleigh, NC; Boston, MA; Kansas City, MO; Denver, CO · 💼 hybrid 💰 $114,400 - $167,800 / yr
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Position Summary & Responsibilities

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, Strategists approach every element of their work with empathy and energy.

As our Qualitative Insight Director, you will…

Consistently and effectively executing projects and has begun to take on more account management and coaching roles. They are able to make 99% of decisions related to design, execution, analysis and deliverables on their projects. They have developed expertise in translating research findings into strategy, both as mining for the insight and providing clear ways to activate against it. They are developing a repertoire of frameworks, constructs, tools, and approaches to deepen their strategic expertise.  

What You’ll Do

Projects:

  • Accountable for ensuring all aspects of the project are delivered on time and against client objectives. 
  • Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, etc. 
  • Effectively designs studies and write
🎯 Candidate Preparation Guide For Mergeworld Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating technical versatility, high-velocity execution in early-stage environments, and comfort with ambiguity in Web3 or emerging tech landscapes.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Requiring heavy top-down management and rigid processes to function
  • 2. Treating community engagement as an afterthought rather than a core product pillar
  • 3. Inflexibility when pivoting strategies in response to market shifts
✨ Recommended Role Alignment Hook:

I thrive in zero-to-one environments where speed, technical adaptability, and community-first product design dictate success.

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