Director of Product Marketing

🏢 Nametag · 📍 Remote · 💼 remote worldwide
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Position Summary & Responsibilities

Director of Product Marketing

Remote, US

About Nametag
Nametag is building the future of secure digital identity. Our mission is to protect every human identity to restore trust in the AI era. We bring workforce-grade identity verification into the enterprise to verify the human behind accounts and critical actions. Today, global enterprises use Nametag across their workforce to prevent social engineering and deepfake impersonation attacks.

The Role

Nametag is hiring a Director of Product Marketing to own positioning, launch, and sales enablement for Nametag's core identity verification platform and its solutions; the account-recovery and helpdesk workflows most of today's revenue and pipeline run through. This is a senior, individual-contributor role for someone who has carried product marketing end to end at a B2B security company before: positioning that holds up under a CISO's scrutiny, launches that ship with sales enablement attached instead of following weeks later, and competitive claims a competitor's own product marketer would call fair. You'll be the person other teams turn to for the accurate, current answer on how Nametag describes itself across sales conversations, the website, analyst briefings, and every deck in between.

Role Overview

As Director of Product Marketing, you will own positioning and messaging for Nametag's core identity verification platform, and be the point of accountability for keeping that message consistent as the company grows quickly. You will lead messaging and materials creation for new product launches, build and maintain the sales enablement and competitive materials our go-to-market teams rely on daily, keep strict documentation of all product features and new releases, and partner closely with Sales, Customer Success, Growth Marketing, Channel Partnerships, and Product Management. You’ll also have particularly close ties to the ITSM and IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk).

What you’ll do

Positioning & Messaging

  • Own Nametag's core-IDV narratives, and serve as the arbiter of how they're positioned across every customer-facing surface.
  • Maintain and enforce the company's messaging and style guide: sourcing rules, canonical terminology, approved claims, so the same product
🎯 Candidate Preparation Guide For Nametag Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating your absolute obsession with security compliance, identity verification mechanics, and extreme customer data privacy.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Treating security compliance as a bureaucratic checkbox rather than a core product feature.
  • 2. Hand-waving edge cases regarding identity theft, spoofing, or biometric data privacy laws.
  • 3. Lacking rigor in cross-functional collaboration between engineering, legal, and product teams.
✨ Recommended Role Alignment Hook:

I build frictionless verification loops that pass enterprise security audits on day one without ever degrading user conversion.

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