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Associate Director, People Partner

🏢 Newengeninc · 📍 Seattle, WA 💰 $130,000 - $170,000 / yr
⚡ Direct Talent Broker Referral
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Position Summary & Responsibilities

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO 

Lead Our People Partnership Strategy

Lead and develop our HR Business Partner function, ensuring our People Partners operate as trusted, proactive advisors who understand the business and help leaders make strong decisions about their teams.

You’ll manage and coach a team of HR Business Partners, set the strategy and expectations for how we partner with the business, and help elevate the function from solving individual people challenges to identifying patterns, anticipating needs, and shaping broader organizational strategy.

Shape How We Design Roles & Organizations

Partner with senior leaders on organizational design, job design, and workforce strategy. You’ll help us answer questions like: What capabilities do we need? How should teams be structured? Where should accountability sit? What does meaningful career progression look like?

You’ll own and evolve frameworks around job structure, role clarity, leveling, career paths, and organizational design, creating greater consistency in how we build teams across New Engen.

Drive Workforce & Talent Planning

Lead our approach to workforce and talent planning, partnering with leaders to understand where the business is headed and what talent, capabilities, and organizational structures we’ll need to get there.

You’ll help connect workforce planning, performance, succession, development, retention, and hiring into a more cohesive talent strategy.

🎯 Candidate Preparation Guide For Newengeninc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating performance marketing mastery, data-driven attribution literacy, and aggressive ROI optimization across digital channels.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Relying on vanity metrics like impressions or clicks rather than bottom-line revenue
  • 2. Inability to explain attribution modeling or handle complex multi-channel data sets
  • 3. Lack of agility in pivoting underperforming campaigns based on real-time data
✨ Recommended Role Alignment Hook:

I engineer high-velocity digital marketing engines that turn paid acquisition spend into predictable, profitable customer growth.

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