Brand Success Lead - Grapevine

🏢 Newengeninc · 📍 New York City 💰 $80,000 - $100,000 / yr

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Position Summary & Responsibilities

WHY GRAPEVINE?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content quickly and easily. We use our network of 800+ creators to deliver ready-to-run content to leading DTC brands for their social ad campaigns.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Own Brand Relationships and Program Execution
Serve as the primary point of contact for a portfolio of DTC brands, building strong relationships and guiding them through onboarding, campaign execution, and ongoing growth. Manage day-to-day workflows across the ad delivery process, ensuring content is delivered, performance goals are met, and brands are set up for success on GrapevineAI.

Develop Creative Strategy and Growth Roadmaps
Partner with brands and internal creative strategists to define performance-driven creative strategies. Build clear growth roadmaps that combine written and visual content to achieve business goals, ensuring creative direction is aligned with brand needs and audience expectations.

Drive Content Execution and Quality
Support the development of high-impact content by partnering with Creative Strategists and leveraging market insights and performance data. Oversee content production from a project management standpoint, ensuring deliverables move efficiently from concept through final delivery. Provide thoughtful feedback on UGC, video, static ads, and written content while ensuring all outputs meet brand standards and quality expectations.

Own Performance and Optimization
Analyze campaign performance to understand what’s working and where to improve. Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals.

Collaborate Cross-Functionally to Deliver Results
Work clos

🎯 Candidate Preparation Guide For Newengeninc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating performance marketing mastery, data-driven attribution literacy, and aggressive ROI optimization across digital channels.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying on vanity metrics like impressions or clicks rather than bottom-line revenue
2. Inability to explain attribution modeling or handle complex multi-channel data sets
3. Lack of agility in pivoting underperforming campaigns based on real-time data

✨ Recommended Role Alignment Hook:

I engineer high-velocity digital marketing engines that turn paid acquisition spend into predictable, profitable customer growth.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

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