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Manager, Programmatic Marketing

🏢 Newengeninc · 📍 Seattle, WA & New York City 💰 $85,000 - $95,000 / yr
⚡ Direct Talent Broker Referral
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✔ $500 Cash Hiring Bonus: Receive $500 direct cash reward after 30 days of active employment.

Position Summary & Responsibilities

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO 

Lead Programmatic Campaign Strategy & Execution
Own programmatic strategy and execution across Display, Online Video, CTV, and retail media. Apply deep channel expertise to ensure campaigns are structured, optimized, and executed against client goals.

Manage and Develop Talent
Manage and mentor a small team of Associates and Senior Associates, providing coaching, reviewing work, and ensuring high-quality, accurate execution. Help team members build greater ownership and independence over time.

Own Client Relationships
Serve as the primary relationship owner for small to mid-sized clients or as the programmatic channel lead within larger enterprise accounts. Present performance, recommendations, and strategic opportunities with confidence across stakeholder levels.

Drive Account Strategy and Growth
Independently develop data-backed account strategies and identify opportunities to grow client relationships through new channels, creative concepts, bid strategies, attribution approaches, upsells, and cross-sells.

Analyze Performance and Turn Data Into Action
Compile and analyze campaign data with a high degree of accuracy, identify meaningful trends and opportunities, and translate findings into clear recommendations that improve performance and solve complex business challenges.

Partner Across Creati

🎯 Candidate Preparation Guide For Newengeninc Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating performance marketing mastery, data-driven attribution literacy, and aggressive ROI optimization across digital channels.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Relying on vanity metrics like impressions or clicks rather than bottom-line revenue
  • 2. Inability to explain attribution modeling or handle complex multi-channel data sets
  • 3. Lack of agility in pivoting underperforming campaigns based on real-time data
✨ Recommended Role Alignment Hook:

I engineer high-velocity digital marketing engines that turn paid acquisition spend into predictable, profitable customer growth.

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