Principal Product Designer. Brand and Experience (Contract, Hands-On)

🏢 Offerup · 📍 Bellevue, WA 💰 $330,000 - $330,000 / yr

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Position Summary & Responsibilities

About OfferUp

OfferUp believes all value starts local. Our marketplace makes it easier for people and businesses to find more of what they need, right where they are—from great deals and secondhand finds to local services, rentals, jobs, and new customers.

We’re building the next chapter of OfferUp, and Consumer Marketing has an important job to do: create future demand, capture existing demand efficiently, reactivate people who already know us, and connect our investment to our strongest local marketplaces.

The opportunity

OfferUp is evolving from a highly transactional local marketplace into a broader platform connecting people with valuable opportunities around them.

We have a clear brand vision built around local possibility, usefulness, trust and human connection. That vision is not yet consistently expressed in the product experience. The app is functional and familiar, but key surfaces can feel generic, visually undifferentiated and more transactional than the larger OfferUp promise.

We are looking for a senior, hands-on product design leader to help us determine how a more distinctive, locally relevant and brand-informed experience can improve user comprehension, activation, trust and return behavior.

The Role
The Fractional Principal Product Designer will be personally designing and building this work. This is an individual-contributor, hands-on-keyboard role, not a direction-setting or oversight-only position.

Translate OfferUp's brand strategy into practical product-experience principles, and design the frameworks and artifacts that make those principles usable by product and engineering.
Identify the highest-value opportunities to make the product more comprehensible, locally relevant, trustworthy and recognizably OfferUp.
Design a small number of strategically important user experiences in Figma from concept through engineering-ready hand-off.
Develop testable hypotheses connecting design decisions to user and business outcomes, and build the prototypes needed to test them.
Partner closely with UX Design and Consumer Product teams to prototype, validate, ship and measure the work — hands-on for the core design deliverables, not delegating execution.
Build reusable interaction, visual and c

🎯 Candidate Preparation Guide For Offerup Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing marketplace dynamics understanding, user-centric product velocity, and the ability to scale peer-to-peer commerce experiences.

📋 Preparation Priorities (Key Areas to Clarify):

1. Focusing solely on top-line growth while ignoring fraud, trust, or unit economics.
2. Slow execution velocity or lack of bias toward shipping and iterating.
3. Treating a marketplace product like a standard SaaS tool.

✨ Recommended Role Alignment Hook:

I build growth loops that balance supply liquidity with user trust, specifically designed for high-volume peer-to-peer marketplaces.

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