Demand Generation Manager

🏢 Orkes · 📍 Remote US · 💼 remote us 💰 $85,000 - $105,000 / yr

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Position Summary & Responsibilities

About Us

Orkes is a platform for developers to build durable, distributed event driven applications. Based on the popular open source orchestration engine Conductor, Orkes lets developers focus on faster go to market with applications, scaling them to handle billions of workflows without having to worry about failures, scalability or visibility into the executions.

At Orkes, we are redefining business process orchestration, and demand generation is a key driver of our growth. As a Demand Generation Manager, you will play a critical role in executing and optimizing multi-channel marketing programs to drive awareness, engagement, and pipeline growth. You’ll leverage digital channels, ABM strategies, and in-person events to connect with our ideal customers and accelerate their journey with Orkes.

Your Day-to-Day at Orkes:

Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

Qualities That Will Help You Succeed:

3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives.
Expert in paid search, and hands-on experience wi

🎯 Candidate Preparation Guide For Orkes Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviewers rigorously test your mastery of distributed systems, microservices orchestration, and open-source ecosystem contributions, particularly around Netflix Conductor.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating workflow orchestration as a simple cron job or basic task queue without grasping state management complexities.
2. Lack of familiarity with cloud-native architectures, Kubernetes, and scalable microservices patterns.
3. Giving vague, high-level architectural answers when pressed for low-level implementation details.

✨ Recommended Role Alignment Hook:

I design bulletproof microservices orchestration layers that tame complex distributed systems and scale reliably under extreme production loads.

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