Demand Generation Manager

🏢 Osano · 📍 Remote · 💼 remote

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Position Summary & Responsibilities

About Osano

Osano is an innovative B-Corporation built around a simple belief: privacy is a fundamental right. Since day one, we’ve been focused on giving modern enterprises the ability to innovate quickly, stay competitive, and earn customer trust by respecting data privacy and complying with consent guidelines. Our products help organizations operate confidently in a rapidly evolving regulatory and technological landscape.

About the Role

Osano is looking for a Demand Generation Manager to help build and execute programs that create awareness, generate qualified pipeline, and ultimately drive revenue growth.

This is a hands-on individual contributor role for someone who enjoys both the strategic and executional sides of demand generation. You'll own campaigns from idea through execution and measurement, working closely with Sales, Marketing, Content, Product Marketing, and Revenue Operations to reach the right audiences with the right message at the right time.

We're looking for someone who is comfortable digging into performance data, experimenting with new approaches, and continuously improving how we generate and convert demand. You'll have meaningful ownership over your programs without direct people-management responsibilities.

What You'll Do

Develop and execute integrated demand generation campaigns and programs end to end to drive qualified pipeline against Osano's revenue goals.
Build multi-channel programs across email, paid media, content syndication, sponsorships, webinars and events, content, organic channels, and account-based marketing.
Own Osano's in-house paid media program across core and emerging channels like Google/Bing search, LinkedIn, YouTube, Reddit, and ChatGPT
Partner closely with Sales to ensure campaigns align with target accounts, pipeline priorities, and the needs of the go-to-market organization.
Collaborate with Product Marketing and Content to develop compelling campaign messaging, offers, and assets for key audiences and stages of the buyer journey.
Work with Revenue Operations to ensure campaigns, lead flows, attribution, and reporting are set up accurately within our marketing and CRM systems.
Monitor campaign performance and pipeline contribution, using data to identify what's working, what isn't, and where we should invest

🎯 Candidate Preparation Guide For Osano Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Measuring deep technical comprehension of data privacy regulations (GDPR, CCPA) paired with customer-centric empathy and product positioning.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating privacy compliance as a mere check-the-box exercise rather than a strategic differentiator.
2. Shallow understanding of current global data privacy legislative trends.
3. Inability to empathize with friction faced by engineering and legal teams.

✨ Recommended Role Alignment Hook:

I help enterprises turn data privacy from a burdensome compliance checkbox into a powerful trust-based market advantage.

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