Creative Director, Growth

🏢 Pelago · 📍 New York, NY 💰 $200,000 - $200,000 / yr

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Position Summary & Responsibilities

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Overview of the Role...

Own the creative system behind how Pelago acquires members: Pelago is hiring a Creative Director, Growth to own the full creative arc of our member acquisition funnel - from campaign concept through shipped execution. Reporting to the Head of Growth, this is a true player-coach role where design is your primary craft and campaign concepting is what elevates it into strategy.

You will define what Pelago’s growth surface looks, sounds, and feels like - and hold yourself accountable for whether it converts. This is a high-ownership, high-autonomy role where the brief comes from the data, and the creative strategy comes from you.

This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

In this role you will…

Set the creative direction

Own the campaign concepting process end-to-end, from identifying the insight (why this message, for this person, at this moment?) to translating it into a coherent campaign across email, direct mail, SMS, and the landing page.
Evolve Pelago's growth creative voice: the visual language, messaging principles, and channel-specific standards that make our acquisition surface coherent and

🎯 Candidate Preparation Guide For Pelago Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviewers strictly assess your commitment to evidence-based digital health, clinical safety, and empathetic member engagement.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating digital health like a superficial consumer app without respecting clinical outcomes
2. Ignorance of HIPAA, employer health plan dynamics, and health insurance structures
3. Lack of empathy for vulnerable populations struggling with substance use disorders

✨ Recommended Role Alignment Hook:

I scale digital health solutions that prove rigorous clinical efficacy while delivering undeniable ROI to self-insured employers.

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