Lifecycle Marketing Manager

🏢 Pelago · 📍 New York, NY 💰 $125,000 - $125,000 / yr

⚡ Direct Talent Broker Referral

Why apply through CandidatesReach?

✔ Tailored Executive Endorsement Letter: Highlight your real strengths and verified background directly to hiring leads.

✔ Your Preferred Screening Terms: Choose between a 1-minute quick phone screen or scheduled email calendar.

✔ $500 Cash Hiring Bonus: Receive $500 direct cash reward after 30 days of active employment.

Position Summary & Responsibilities

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

About the job

We're seeking a Lifecycle Manager to join the Growth Marketing team, the team that looks after member renewal and engagement at Pelago.

In this role you’ll run the day-to-day cadence that drives retention at renewal, build the reporting that lets internal partners spot risk early, and support the broader lifecycle motion. You'll take direct ownership of a metric that already works, with real latitude to shape how you run it, and a clear growth path into a broader lifecycle and engagement strategy as the team's scope, and Pelago's business, evolves.

You will work closely with Product and Client Marketing to understand how our billing cycle connects to the member experience today, and you'll be well-positioned to help shape how lifecycle messaging adapts if that model changes.

In this role you will…

Run the renewal messaging cadence — timing, sequencing, and content — that drives renewal rate and revenue today, taking direct ownership of a metric that's already performing well.
Support the broader consumer lifecycle — activation, engagement, retention.
Build clear, proactive reporting on lifecycle and renewal health so internal partners can act on risk signals early, before they become retention problems.
S

🎯 Candidate Preparation Guide For Pelago Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviewers strictly assess your commitment to evidence-based digital health, clinical safety, and empathetic member engagement.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating digital health like a superficial consumer app without respecting clinical outcomes
2. Ignorance of HIPAA, employer health plan dynamics, and health insurance structures
3. Lack of empathy for vulnerable populations struggling with substance use disorders

✨ Recommended Role Alignment Hook:

I scale digital health solutions that prove rigorous clinical efficacy while delivering undeniable ROI to self-insured employers.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

🤝 Talent Broker Referral · $500 Bonus Included

Apply for Lifecycle Marketing Manager

Setup your contact terms & referral note to get recommended directly to the hiring lead at Pelago.

⚡ Continue with Google (Instant Setup)

or with email

Already have an account? Sign in here