Brand Writer

🏢 Persona · 📍 San Francisco · 💼 hybrid · ⏰ FullTime

⚡ Direct Talent Broker Referral

Why apply through CandidatesReach?

✔ Tailored Executive Endorsement Letter: Highlight your real strengths and verified background directly to hiring leads.

✔ Your Preferred Screening Terms: Choose between a 1-minute quick phone screen or scheduled email calendar.

✔ $500 Cash Hiring Bonus: Receive $500 direct cash reward after 30 days of active employment.

Position Summary & Responsibilities

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the role

As the Brand Writer at Persona, you will sit within the Brand Design Studio, our in-house design shop that helps craft our brand narratives, campaigns and activations across all aspects of Persona, from our GTM initiatives and events, to our internal people brand and employee programs.

Our subject matter is genuinely complicated: compliance, fraud, security and systems that most people never see. As we enter the next chapter of our brand, we want to add to the rich and detailed ways we currently discuss our products to include narratives around the world of identity and why that matters for everyone, from consumers to businesses, governing agencies to researchers, and candidates to employees.

This role will work cross functionally help shape Persona’s brand-level communications across everything from the website, videos, and campaign work to recruiting and internal comms. As Persona’s first Brand Writer, you won’t inherit a playbook—you’ll help create it, defining the standard through the work itself. With a rebrand just underway, it’s a great opportunity to make a real impact.

What you'll do at Persona

Be an active partner in developing our story across a wide range of s

🎯 Candidate Preparation Guide For Persona Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing absolute precision in security, identity verification architecture, and scalable handling of sensitive PII data.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating security and compliance as box-checking exercises rather than core product value
2. Hand-waving edge cases regarding data provenance and regulatory compliance
3. Inability to articulate threat models clearly

✨ Recommended Role Alignment Hook:

I build bulletproof identity infrastructure that maximizes global trust while maintaining frictionless user conversion.

🔒 Free Candidate Preparation Access

Unlock Preparation Priorities & Alignment Hook

🤝 Talent Broker Referral · $500 Bonus Included

Apply for Brand Writer

Setup your contact terms & referral note to get recommended directly to the hiring lead at Persona.

⚡ Continue with Google (Instant Setup)

or with email

Already have an account? Sign in here