Lead Web Designer

🏢 Persona · 📍 San Francisco · 💼 hybrid · ⏰ FullTime

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Position Summary & Responsibilities

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the role

As a Lead Web Designer at Persona, you'll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences. With a primary focus on our marketing website, you'll lead design exploration and set the bar for thoughtful, exceptionally crafted work.

This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas. You'll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space. This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally.

With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact.

What you'll do at Persona

Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral)
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🎯 Candidate Preparation Guide For Persona Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing absolute precision in security, identity verification architecture, and scalable handling of sensitive PII data.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating security and compliance as box-checking exercises rather than core product value
2. Hand-waving edge cases regarding data provenance and regulatory compliance
3. Inability to articulate threat models clearly

✨ Recommended Role Alignment Hook:

I build bulletproof identity infrastructure that maximizes global trust while maintaining frictionless user conversion.

🔒 Free Candidate Preparation Access

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