Sales Development Representative (SF)

🏢 Persona · 📍 San Francisco · 💼 hybrid · ⏰ FullTime

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Position Summary & Responsibilities

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role

This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.

What you'll do at Persona

Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
Collaborate with Account Executives to schedule meeti

🎯 Candidate Preparation Guide For Persona Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing absolute precision in security, identity verification architecture, and scalable handling of sensitive PII data.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating security and compliance as box-checking exercises rather than core product value
2. Hand-waving edge cases regarding data provenance and regulatory compliance
3. Inability to articulate threat models clearly

✨ Recommended Role Alignment Hook:

I build bulletproof identity infrastructure that maximizes global trust while maintaining frictionless user conversion.

🔒 Free Candidate Preparation Access

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