Generative Engine Optimization (GEO) Consultant

🏢 Right Side Up · 📍 Austin, TX · 💼 remote

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Position Summary & Responsibilities

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Generative Engine Optimization (GEO) consultants to help our clients navigate the evolving landscape of AI-powered search and discovery. This role requires a unique blend of brand strategy, content expertise, and technical optimization skills to ensure our clients' content is visible and impactful across Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and emerging AI platforms. Contract projects typically range from 10–40 hours per week, depending on client needs and project scope.

🎯 Candidate Preparation Guide For Right Side Up Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating absolute marketing versatility, consultative flexibility, and the ability to plug into high-growth startup teams instantly as a fractional expert.

📋 Preparation Priorities (Key Areas to Clarify):

1. Being a rigid single-channel specialist who cannot adapt to a startup's shifting growth priorities.
2. Displaying an agency-ego or reluctance to do hands-on execution alongside internal teams.
3. Failing to demonstrate rapid analytical problem-solving during case study evaluations.

✨ Recommended Role Alignment Hook:

I operate as a high-impact growth chameleon, dropping into marketing teams to immediately diagnose spend inefficiencies and scale acquisition.

🔒 Free Candidate Preparation Access

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