Director of Product Marketing

🏢 Roller · 📍 San Francisco Bay Area, California
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Position Summary & Responsibilities

About ROLLER

ROLLER isn’t your average SaaS company. We operate globally across 30+ countries, powering millions of real-world experiences in the leisure and attractions industry. What we build doesn’t just live on a screen. It shows up in busy venues, peak weekends, and unforgettable moments for guests.

Our mission is simple but ambitious: help operators run better businesses while creating great guest experiences. That means solving complex, real-world problems across ticketing, point of sale, self-service, memberships, kiosks, and digital waivers, all at meaningful scale.

Just as importantly, it’s the people. We’re a team of 300+ smart, grounded, and genuinely passionate humans working across the globe. We care about quality, ownership, and doing work we’re proud of, without taking ourselves too seriously.

We’re growing fast, aiming high, and building something that matters. If you want to work on real problems, with real customers, alongside people who care deeply about their craft and impact, ROLLER is a great place to do it.

The Head of Product Marketing will ensure ROLLER deeply understands its market and successfully turns new products and capabilities into pipeline, adoption, and commercial growth. They will lead a team of Core Product Marketers and Field Product Marketers, ensuring global positioning and go-to-market strategy translate into strong segment, regional, and sales execution. Through customer and prospect calls, win-loss analysis, disqualification data, competitive research, product usage, and field feedback, they will maintain a clear view of customer needs, market shifts, and adoption barriers. They will turn those insights into evidence-based recommendations that influence product strategy, sharpen positioning, strengthen launches, elevate win rates and improve adoption. Success will be measured by the quality of market insight, team effectiveness, pipeline contribution, launch performance, adoption, win rates, and commercial impact.

Why You Want To Work With Us!

Loved by Customers - ROLLER is consistently highly rated on Capterra and G2, and trusted by leading operators worldwide. That doesn’t happen by accident. Customer obsession isn’t a value on a wall here, it’s embedded in how we prioritise, build, and measure success.<

🎯 Candidate Preparation Guide For Roller Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating your ability to drive high-growth operational execution in the attractions and leisure tech space while demonstrating a deeply customer-centric, 'no egos' team mentality.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Being overly bureaucratic or reliant on massive teams to execute.
  • 2. Lack of familiarity with the venue, theme park, or attractions industry.
  • 3. Defensive communication style when challenged on past metrics.
✨ Recommended Role Alignment Hook:

I build hyper-scalable go-to-market engines for vertical SaaS that obsess over customer retention just as much as top-line acquisition.

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