Brand Partnerships & Activation Manager

🏢 Serhant · 📍 New York, NY · 💼 hybrid 💰 $75,000 - $75,000 / yr

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Position Summary & Responsibilities

Brand Partnerships & Activations Manager

New York, NY (hybrid)

About SERHANT.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.

SERHANT. Studios is a full-service creative and marketing agency that creates unique, high-impact content strategically designed to resonate with the largest real estate audience in the world.

About the Role

SERHANT. is looking for a Brand Partnerships & Activations Manager to join our Brand team and help bring high-impact partnerships, campaigns, and brand moments to life.

This role sits at the intersection of brand partnerships, content, experiential marketing, and creative execution. You’ll help manage key external partnerships from concept through execution, oversee content and deliverables tied to select brand deals, and work across the company to turn creative ideas into memorable campaigns and experiences.

We’re looking for someone who is highly organized and execution-minded, but also has strong creative instincts and an understanding of what makes a brand culturally relevant. You should be just as comfortable managing a detailed content calendar as you are developing an activation concept, coordinating with creative teams, communicating with partners, or keeping a fast-moving campaign on track.

This is an opportunity to work across some of SERHANT.’s most visible brand initiatives and play

🎯 Candidate Preparation Guide For Serhant Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating personal brand magnetism, high-stakes relationship management, and relentless hustle within a modern, media-driven ecosystem.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying solely on outdated, traditional relationship-building without digital leverage
2. Showing low energy or an unwillingness to hustle relentlessly in competitive markets
3. Inability to handle direct, high-candor feedback from leadership

✨ Recommended Role Alignment Hook:

I don't just close deals; I build modern media-driven sales engines that turn attention into closed volume, which is exactly how Serhant dominates.

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