Graphic Designer

🏢 Serhant · 📍 New York, New York 💰 $80,000 - $85,000 / yr

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Position Summary & Responsibilities

About SERHANT.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.

SERHANT. ID Lab is the in-house creative agency behind all marketing at SERHANT., supporting agents, listings, new developments, and brand campaigns. We’re a collaborative, fast-moving team of designers, marketers, and brand strategists that delivers standout marketing for the most followed real estate brand in the world.

About the Role

SERHANT. ID Lab is looking for a designer who can build the identity of a building from the ground up and then stand in front of a developer and sell it. New development branding is where design meets real money: a building’s identity has to carry a price point, hold up across a two- to three-year sales cycle, and convince a buyer before a single unit is finished. The ideal candidate has a refined luxury sensibility, tells a story through design rather than decorating around one, presents with confidence in front of clients, and has the technical range to take a brand from concept through print, environmental, and digital.

This is not an agency role. ID Lab runs on a systemized production model - templated asset frameworks, brand kits, a structured intake and review pipeline in ClickUp, AI tooling woven into the process, and in-house film, floor plan, and web resources - built so designers spend their time on thinking and craft rather than rebuilding the same deliverable from scratch. You will carry several buildings at different stages at once and move at a pace an outside agency cannot. If you would rather ship excellent work in weeks than perfect work in quarters, you will do well here.

Responsibilities

Developing full brand identities for new development projects - naming support, logo systems, typography, color, and the brand guidelines that keep an identity intact across a multi-year sell-out
Translating a developer’s vision, the architecture, and the neighborhood into a story a buyer can feel, and carrying that story consistently from pitch deck to brochure to co

🎯 Candidate Preparation Guide For Serhant Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating personal brand magnetism, high-stakes relationship management, and relentless hustle within a modern, media-driven ecosystem.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying solely on outdated, traditional relationship-building without digital leverage
2. Showing low energy or an unwillingness to hustle relentlessly in competitive markets
3. Inability to handle direct, high-candor feedback from leadership

✨ Recommended Role Alignment Hook:

I don't just close deals; I build modern media-driven sales engines that turn attention into closed volume, which is exactly how Serhant dominates.

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