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Director, Agency Partnerships

🏢 Smartlyio · 📍 New York, New York, United States 💰 $170,000 - $185,000 / yr
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Position Summary & Responsibilities

Director, Agency Partnerships – NORAM (Pod Lead)

Smartly.io is hiring a Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes.

This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration.

What You’ll Do

Commercial Ownership & Growth

  • Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement

  • Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets

  • Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients

  • Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams

  • Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution

Agency Leadership & Influence

  • Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives

  • Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution

  • Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals

Team Leadership & Player-Coach Execution

  • Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution

  • P
🎯 Candidate Preparation Guide For Smartlyio Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Interviews heavily weigh high-velocity execution, data-driven optimization, and a relentless customer-centric growth mindset.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Slow decision-making or analysis paralysis
  • 2. Failure to take personal ownership of past campaign or product failures
  • 3. Resistance to rapid experimentation and continuous iterative feedback
✨ Recommended Role Alignment Hook:

I combine rigorous data analysis with relentless execution to scale high-performing digital marketing solutions without breaking momentum.

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