Director - Internal Communications

🏢 Soundcloud71 · 📍 New York · 💼 onsite 💰 $160,000 - $175,000 / yr

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Position Summary & Responsibilities

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

THIS IS A CONTRACT (12 MONTH) TO PERM POSITION BASED IN OUR NEW YORK CITY OFFICE.

SoundCloud is looking for a Director of Internal Communications to lead the strategy and execution of our global internal communications program. Based in New York, this role will partner with senior leadership and teams across the company to strengthen how SoundCloud informs, engages, and connects our global workforce.

A key priority for this role will be leading the successful migration and launch of SoundCloud’s next-generation intranet. You will serve as the communications and program lead for a large, cross-functional team spanning People & Culture, IT and Cybersecurity, Brand, Communications, Finance and SoundCloud’s Webflow owners. You will establish the project’s governance and roadmap, align stakeholders, oversee content strategy and migration, and drive employee adoption of the new platform.

This role is crucial to fostering a strong culture of collaboration, inclusion, and connectivity by ensuring employees have timely access to clear, useful, and engaging information.

If you are a strategic leader, skilled storyteller, and experienced change communicator who is passionate about creating a best-in-class employee experience, and you know how to bring complex, cross-functional programs from strategy through implementation, keep reading

🎯 Candidate Preparation Guide For Soundcloud71 Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators test creator economy monetization strategies, two-sided marketplace dynamics (artists vs. listeners), and algorithmic recommendation systems at scale.

📋 Preparation Priorities (Key Areas to Clarify):

1. Views the music industry purely through a major-label lens, ignoring the independent creator community.
2. Lacks tactical ideas for improving creator retention and monetization features.
3. Fails to grasp the technical challenges of handling massive audio streaming pipelines and low-latency delivery.

✨ Recommended Role Alignment Hook:

I scale two-sided audio marketplaces by aligning creator empowerment tools with data-driven fan discovery loops.

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