Senior Director - Integrated Marketing & Growth
Position Summary & Responsibilities
At SoundCloud, we believe growth is not the responsibility of a single channel. Growth happens when products, experiences, customer journeys, marketing channels, creators, communities, and partnerships work together as a unified system.
We're looking for a Senior Director, Integrated Marketing & Growth to oversee SoundCloud's growth marketing ecosystem and connect every customer touchpoint into a unified engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. In this role, you will build SoundCloud's growth operating system, own the end-to-end customer journey strategy, and lead performance, lifecycle, and organic growth channel strategy, while ensuring our platform remains discoverable in a world increasingly shaped by AI-powered search and recommendation engines. Working closely with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics, and Executive Leadership, you will drive integrated campaign orchestration across the business, modernize marketing measurement and experimentation, and build and lead a high-performing growth organization.
Reporting to the Chief Growth & Marketing Officer, you will be ultimately responsible for how users discover, engage with, subscribe to, and advocate for SoundCloud, maximizing long-term customer value across our entire ecosystem.
Above all, we're looking for a builder — someone who can connect people, teams, channels, and ideas into a growth engine that helps m
Key Role Competencies & Evaluation Highlights
Evaluators test creator economy monetization strategies, two-sided marketplace dynamics (artists vs. listeners), and algorithmic recommendation systems at scale.
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