Senior Director - Integrated Marketing & Growth

🏢 Soundcloud71 · 📍 New York 💰 $210,000 - $260,000 / yr
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Position Summary & Responsibilities

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

At SoundCloud, we believe growth is not the responsibility of a single channel. Growth happens when products, experiences, customer journeys, marketing channels, creators, communities, and partnerships work together as a unified system.

We're looking for a Senior Director, Integrated Marketing & Growth to oversee SoundCloud's growth marketing ecosystem and connect every customer touchpoint into a unified engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. In this role, you will build SoundCloud's growth operating system, own the end-to-end customer journey strategy, and lead performance, lifecycle, and organic growth channel strategy, while ensuring our platform remains discoverable in a world increasingly shaped by AI-powered search and recommendation engines. Working closely with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics, and Executive Leadership, you will drive integrated campaign orchestration across the business, modernize marketing measurement and experimentation, and build and lead a high-performing growth organization.

Reporting to the Chief Growth & Marketing Officer, you will be ultimately responsible for how users discover, engage with, subscribe to, and advocate for SoundCloud,  maximizing long-term customer value across our entire ecosystem.

Above all, we're looking for a builder — someone who can connect people, teams, channels, and ideas into a growth engine that helps m

🎯 Candidate Preparation Guide For Soundcloud71 Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators test creator economy monetization strategies, two-sided marketplace dynamics (artists vs. listeners), and algorithmic recommendation systems at scale.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Views the music industry purely through a major-label lens, ignoring the independent creator community.
  • 2. Lacks tactical ideas for improving creator retention and monetization features.
  • 3. Fails to grasp the technical challenges of handling massive audio streaming pipelines and low-latency delivery.
✨ Recommended Role Alignment Hook:

I scale two-sided audio marketplaces by aligning creator empowerment tools with data-driven fan discovery loops.

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