Senior Director - Product Marketing & Market Intelligence

We're looking for a Senior Director, Product Marketing & Market Intelligence to lead a modern product marketing organization and help us see those opportunities first. You'll own how SoundCloud understands its market and turns that understanding into product and growth decisions. This is not a traditional product marketing role: you'll build SoundCloud's market and audience intelligence from the ground up, shape product and monetization strategy, and serve as the voice of creators and fans inside the company.

Reporting to the Chief Growth & Marketing Officer, you'll build and lead a team of Product Marketers and act as the strategic bridge across Product, Marketing, Community, Partnerships, and Executive Leadership.

In your first year, you'll build the engine that helps SoundCloud truly understand its audiences — the jobs-to-be-done frameworks, audience intelligence, and Voice-of-Customer programs that become the foundation for everything Product Marketing does, from strategy to positioning to launch. Success looks like a PMM organization that consistently influences product and business decisions — and becomes a durable source of strategic advantage for SoundCloud.

This is a hybrid role requiring 3 days/week in our NYC office.

Key Responsibilities:

• 1. Views the music industry purely through a major-label lens, ignoring the independent creator community.
• 2. Lacks tactical ideas for improving creator retention and monetization features.
• 3. Fails to grasp the technical challenges of handling massive audio streaming pipelines and low-latency delivery.

I scale two-sided audio marketplaces by aligning creator empowerment tools with data-driven fan discovery loops.