Director of Demand Generation

🏢 Swayable · 📍 New York, NY · 💼 onsite 💰 $140,000 - $160,000 / yr

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Position Summary & Responsibilities

**Swayable is in office 3x a week in Williamsburg, Brooklyn

About Swayable:

Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it. We are a 50-person team backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections). Check our our values & culture deck to learn more: https://tinyurl.com/4zjchwzs

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

About The Role:

We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing Operations to build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile. Working closely with Revenue Operations and Sales, you will design the full inbound system spanning campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting. Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.

This is a foundational, high-ownership role for someone who has built demand gen functions before, is comfortable being hands-on in the tools, and knows how to create structure, move fast, and tie every program back to pipeline. The Head of Demand Generation will report directly to our Chief Marketing Officer.

What You’ll Do:

Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
Redesign how we work with AI. Stay on the leading edge of AI

🎯 Candidate Preparation Guide For Swayable Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing rigorous data science capabilities combined with an uncompromising commitment to truth and message testing accuracy.

📋 Preparation Priorities (Key Areas to Clarify):

1. Sloppy statistical reasoning or hand-waving over experimental controls
2. Treating political messaging as mere intuition rather than a science to be measured
3. Inability to explain complex data concepts to non-technical stakeholders clearly

✨ Recommended Role Alignment Hook:

I specialize in turning messy, high-stakes public opinion data into pristine causal insights, and I'm eager to help Swayable scale its impact on truth in messaging.

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