Assistant Store Manager

🏢 Tecovas · 📍 Salt Lake City, UT

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Position Summary & Responsibilities

Tecovas is passionate about offering an incredible customer experience for first-time boot buyers and western enthusiasts alike! We’re looking for a talented Full-Time Assistant Store Manager that will contribute to a profitable and customer-centric environment through the development of a team and management of our total store operations. They will support product flow and apply merchant and customer service skills to curate a compelling in-store experience.

Responsibilities will include:

CUSTOMER EXPERIENCE

Cultivates an environment of genuine customer connection
Demonstrates extraordinary service and acts as a brand ambassador reflective of the company values
Facilitates an energized pace, positive service environment and team development
Delivers high-quality product services with attention to detail - such as branding, debossing, boot stretching, brim shaping, and boot shines - to ensure a premium customer experience
Understands an OMNI Channel business - implements processes and utilizes tools to better service the customer

LEADERSHIP & TEAM MANAGEMENT

Supports the Store Manager in recruiting, hiring, and retaining top talent
Supports the Store Manager in creating and maintaining a succession strategy
Foster a culture of strong communication and teamwork in order to ensure a seamless balance between operational, visual and customer priorities.
Provides real-time feedback, coaching and training to team members, escalating issues as needed to Store Manager

TRAINING & DEVELOPMENT

Deliver world-class, in-person training (in conjunction with e-learning) to all new team members
Ensure timely completion of new hire training paths
Meet regularly with the Tecovas HQ Retail Training team or field leaders to check in on team progress
Suggest improvements or new programs related to retail training
Ensure the compliance of all training activities with established policies and best practices
Work closely with store leadership to prepare, plan, schedule, and execute new hire training
Work closely with store leadership and HQ partners to facilitate and organize ongoing training in store locations, including training for new products and services
Attend regular training m

🎯 Candidate Preparation Guide For Tecovas Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluators ruthlessly assess brand guardianship, DTC retail intuition, and whether you embody the authentic, customer-obsessed Tecovas culture.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating the brand as a commodity rather than a lifestyle experience.
2. Corporate stiffness or lack of genuine warmth and approachability.
3. Ignorance of omnichannel retail metrics and modern DTC supply chains.

✨ Recommended Role Alignment Hook:

I scale premium lifestyle brands by pairing data-driven DTC growth strategies with an uncompromising dedication to craft and customer hospitality.

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