Growth Marketing Manager

🏢 Tennr · 📍 New York City Office · ⏰ FullTime

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Position Summary & Responsibilities

Company Description

Today, when you go to your doctor and get referred to a specialist, your doctor sends out a referral and tells you, “They’ll be in touch soon.” So you wait. And wait. Sometimes days, weeks, or even months. Why? Because too often providers are overwhelmed with the painstakingly tedious work required to get paid by insurance companies. Powered by proprietary models, Tennr handles the complex paperwork that gets patients through the door and providers paid, helping operators get patients the right care, at the right time, in the right setting.

Role Description

As Growth Marketing Manager, you'll own how Tennr gets found, across paid channels (Google, LinkedIn, Meta, and The Trade Desk), traditional search, and the AI assistants our buyers increasingly ask first. Our buyers run DME suppliers, infusion centers, specialty pharmacies, and other provider organizations. They're operators, not software buyers. They search for specific problems, not product categories, and more of them now ask ChatGPT or Claude which vendors to consider. Learning how they search and what they respond to is the core of the job.

You'll know you're right for this if you've built a growth channel from scratch, think in pipeline rather than impressions, and want to own a number.

Key Responsibilities

Search & Social: Run campaigns across Google, LinkedIn, and Meta (Facebook and Instagram), including keyword strategy, bidding, audience targeting, and landing page alignment.
Programmatic: Own The Trade Desk, including audience selection, account-based targeting, and connected TV.
SEO: Own keyword strategy, on-page and technical SEO, and organic growth. Focus on the low-volume, high-intent searches provider operators actually make, and build pages by specialty, workflow, and comparison intent.
AEO: Make Tennr the answer when buyers ask AI assistants about referral intake, prior auth, and patient onboarding, by structuring owned content for LLMs and earning mentions on the third-party sources they

🎯 Candidate Preparation Guide For Tennr Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assesses relentless scrappiness, workflow automation mastery, and the ability to tackle deeply unglamorous enterprise bottlenecks with AI.

📋 Preparation Priorities (Key Areas to Clarify):

1. Showing disdain for mundane, unglamorous problems like medical document processing or fax workflows
2. Over-indexing on theoretical machine learning research rather than practical applied engineering
3. Being overly precious about code elegance at the expense of shipping fast to customers

✨ Recommended Role Alignment Hook:

I specialize in building brutal, end-to-end automation pipelines that turn messy enterprise bottlenecks into hands-off workflows.

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