Growth & Acquisition Marketing Manager
Position Summary & Responsibilities
Growth & Acquisition Marketing Manager
The Global Talent Co. · Remote · Full-time
About the Opportunity
The Global Talent Co. is recruiting on behalf of a fast-growing DTC wellness brand whose mission is simple: help people live healthier. They're scaling their customer acquisition engine and looking to connect it more tightly to the full customer journey.
About the Role
We're looking for a Growth & Acquisition Marketing Manager to own our client's customer acquisition strategy across paid media and emerging growth channels. You'll manage their paid media agency, set acquisition strategy, guide creative testing, oversee media investment, and make sure every paid dollar is directly tied to DTC growth goals.
This role sits at the center of the digital growth engine — working closely with the Lifecycle & Retention Manager, e-commerce team, creative partners, and agency teams to keep the customer journey connected from first impression to purchase and beyond. You'll own strategy, performance accountability, budget planning, reporting, and the business decisions behind paid acquisition.
The ideal candidate is a strategic operator who understands performance marketing and paid platforms inside and out — analytical, commercially minded, creative, and comfortable pushing back on agency recommendations to make sure media investment is working as hard as possible.
What You'll Do
Acquisition Strategy Own acquisition strategy across paid media and emerging growth channels — Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and beyond. Build plans that support product launches, promotions, seasonal campaigns, and always-on growth, balancing efficiency, growth, and long-term customer value.
Agency Leadership & Performance Accountability Own the day-to-day relationship with the paid media agency. Hold them accountable to performance targets, reporting quality, and testing velocity. Review plans, challenge assumptions, and translate agency output into clear decisions for the internal team.
Key Role Competencies & Evaluation Highlights
Focuses heavily on cross-cultural agility, remote-first execution discipline, and an obsession with global talent matching efficiency.
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