Senior Performance / Growth Marketer

🏢 Theori · 📍 United States · 💼 remote · ⏰ FullTime

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Position Summary & Responsibilities

Senior Performance / Growth Marketer

Location: Remote (US/CAN),
Type: Full-time
Experience: 6+ years

Summary

Theori is a global leader in offensive security, founded by the world's most elite hackers. With a decade of unparalleled technical expertise, we're revolutionizing the cybersecurity paradigm with Xint, our AI-native AppSec platform spanning Xint Web (autonomous web app penetration testing) and Xint Code (AI-powered code security). Xint has been featured in The Verge, is in production with customers like Samsung Electronics, and is being adopted by security teams who want hacker-grade testing without hiring an army of pentesters.

We're hiring a Senior Performance / Growth Marketer to own the execution of Xint's paid campaigns, the HubSpot system behind them, and the Xint website. You'll build, launch and optimize campaigns across paid channels, own the website they drive traffic to, and connect every click to pipeline in HubSpot.

This is a hands-on role. You won't hand briefs to an agency, you'll be in the ad accounts and the CRM every day. You'll work closely with product marketing, sales and leadership to turn Xint's positioning into campaigns that reach security buyers and convert them into qualified meetings.

Key Responsibilities

Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting: audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking.
Test new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns.
Run structured A/B tests on audiences, offers, copy and landing pages, document the results, and retire what does not work.
Own HubSpot Marketing Hub as Xint's analyst and power user: lead capture, forms, l

🎯 Candidate Preparation Guide For Theori Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing world-class technical offensive security capability, low-level engineering depth, and uncompromising analytical rigor.

📋 Preparation Priorities (Key Areas to Clarify):

1. Hand-waving through technical deep-dives or bluffing about reverse engineering steps
2. Showing disregard for ethical boundaries, safe disclosure, or risk management
3. Lacking foundational understanding of modern OS internals or compiler behaviors

✨ Recommended Role Alignment Hook:

I break complex systems to understand their root mechanics, turning deep offensive insights into bulletproof defensive engineering.

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