Lifecycle Marketing Manager

🏢 Tin Can · 📍 Seattle · 💼 onsite · ⏰ FullTime

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Position Summary & Responsibilities

About Tin Can

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.

We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).

As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale.

The Role

The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting.

The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working closely with our Growth Lead, Brand, and Product teams, this role ensures every customer communication feels timely, true to who we are, and grounded in what the data tells us.

What You'll Do

Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization
Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns
Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs

🎯 Candidate Preparation Guide For Tin Can Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Focuses on radical transparency, minimalist communication, and the ability to build stripped-down, highly effective products or systems.

📋 Preparation Priorities (Key Areas to Clarify):

1. Using corporate buzzwords, evasive language, or overly complex explanations.
2. Creating unnecessary meetings, documentation, or operational overhead.
3. Poor listening skills or interrupting interviewers during live discussions.

✨ Recommended Role Alignment Hook:

I cut through corporate noise to build straightforward, high-impact solutions with absolute transparency.

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