Talent Brand and Partnership Lead

🏢 Tonal · 📍 Remote · 💼 remote · ⏰ Contract

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Position Summary & Responsibilities

Overview

Tonal is seeking a Talent Brand and Partnership Lead to grow the influence, visibility, and

commercial impact of Tonal’s on-air talent across platforms. This role develops and executes the strategy behind each coach’s personal brand, translating positioning and growth priorities into coordinated marketing opportunities across social, community, PR, events, and brand partnerships—always in service of Tonal’s business goals and member experience.

This person will be Tonal’s day-to-day lead with our external talent agency and a close partner to Brand Partnerships, Marketing, PR, Performance, and Content. They will help evaluate opportunities, guide coaches through brand and career decisions, and manage the fitness talent workstream from early concept through delivery. This role also partners with the Director, Performance & Talent to ensure readiness, professionalism, development, and consistent execution across the full talent roster.

What Success Looks Like

Measurable growth in coach audience engagement, brand equity, and high-quality commercial opportunities.
A productive, accountable talent-agency partnership that generates proactive opportunities aligned with each coach’s positioning and Tonal’s priorities.
Authentic, well-executed brand partnerships, appearances, and social activations that deliver clear value for Tonal, its on-air talent, and partners.
Strong fitness talent trust, preparedness, professionalism, and compliance across the roster.
Seamless cross-functional execution across teams: Including Talent, Brand Partnerships, and Marketing, Performance, Content Operations, and Legal.
Scalable processes and clear decision-making that improve the talent lifecycle and make opportunities easier to evaluate and execute.

What You Will Do

Talent Agency Partnership

Serve as Tonal’s primary day-to-day lead for the external talent agency through the end of its current contract term, establishing a clear operating cadence, priorities, briefs, feedback loops, appr

🎯 Candidate Preparation Guide For Tonal Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Measuring the blend of hardware-software integration capabilities, consumer-centric design thinking, and passion for connected fitness.

📋 Preparation Priorities (Key Areas to Clarify):

1. Siloed thinking that separates software features from physical hardware performance.
2. Low empathy for the end consumer's daily usage patterns.
3. Inability to collaborate across cross-functional hardware and software teams.

✨ Recommended Role Alignment Hook:

I bridge the gap between physical hardware constraints and seamless digital experiences to drive consumer engagement.

🔒 Free Candidate Preparation Access

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