Senior Customer & Lifecycle Marketing Manager

🏢 Tracksuit Limited · 📍 Sydney · 💼 hybrid · ⏰ Full-time 💰 $150,000 - $180,000 / yr

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Position Summary & Responsibilities

Ready to be the reason our customers stay?

We’re looking for a sharp and curious Senior Customer & Lifecycle Marketing Manager with a builder mindset to join our Marketing team and own everything Tracksuit says to customers after they sign.

Lifecycle marketing at Tracksuit is all about making sure our customers get value: building the habit of using the product and communicating our data, keeping customers informed, and giving them the confidence to renew. Within that, you’ll own the whole journey, from mapping it and building it yourself in HubSpot to testing what works and writing the emails and educational content customers actually read.

Today this work is spread across a few teams. You’ll bring it together into one cohesive journey, and as our product and customers evolve, you’ll help decide where it goes next.

🎯 Candidate Preparation Guide For Tracksuit Limited Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluates commercial hustle, modern brand tracking insight, product-led growth mechanics, and high-energy SaaS execution.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying on bloated legacy enterprise sales playbooks instead of agile, scalable value delivery
2. Failing to understand the nuances of modern consumer brand building and metrics that matter
3. Showing discomfort with ambiguity and rapid organizational pivoting

✨ Recommended Role Alignment Hook:

I know how to scale high-growth SaaS products that turn complex enterprise data into refreshingly simple consumer brand insights.

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