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Creative Strategist

🏢 Truebill · 📍 Detroit, Michigan, United States, New York, New York, United States, Remote, San Francisco, California, United States, Washington, District of Columbia, United States · 💼 remote us 💰 $95,000 - $95,000 / yr
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Position Summary & Responsibilities

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels. As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation.

Specifically, you will:

  • Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels.
  • Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output.
  • Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns.
  • Establish yourself as an expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes.
  • Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth.
  • Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driv
🎯 Candidate Preparation Guide For Truebill Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluates hyper-growth fintech product intuition, data-driven user acquisition, and relentless user-advocacy (now Rocket Money).

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Focusing purely on vanity metrics rather than unit economics and customer lifetime value.
  • 2. Slow-moving or overly risk-averse product development approaches.
  • 3. Lack of clarity on how to optimize viral, low-cac consumer funnels.
✨ Recommended Role Alignment Hook:

I build data-driven consumer fintech products that ruthlessly optimize user acquisition and unlock hidden financial value.

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