Growth Marketing Manager - TV

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results. You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy. In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing.

IN THIS ROLE, YOU'LL:

• Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets.
• Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.
• Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.
• Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.
• Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.
• Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.
• Manage Ag