Creative Strategy Lead (Director)

🏢 Tubescience52 · 📍 Los Angeles, California, United States 💰 $110,000 - $110,000 / yr

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Position Summary & Responsibilities

TubeScience, one of the world's largest performance video agencies, is seeking a Creative Strategy Lead who can masterfully blend creative vision with data-driven decision making to drive exceptional campaign performance.

This isn't just another strategy role—it's your opportunity to lead innovative campaigns, shape high-impact creative approaches, and drive transformative results.

What You'll Do

At our LA-based agency, you'll be the strategic force bridging creative excellence and performance metrics across social platforms. Your day-to-day will involve:

Creative Strategy Leadership: Guide the development of innovative creative strategies that consistently exceed performance benchmarks across client portfolios.
Performance Analysis: Lead data-driven decision making by analyzing campaign metrics, identifying trends, and translating insights into actionable creative direction.
Portfolio Management: Oversee multiple high-value client portfolios, ensuring creative strategies align with performance goals and client objectives.

What Success Looks Like

Your creative strategies consistently outperform industry benchmarks
Your data-driven insights lead to breakthrough creative approaches

🎯 Candidate Preparation Guide For Tubescience52 Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing high-volume performance creative production velocity, rapid iteration testing frameworks, and relentless ROI focus.

📋 Preparation Priorities (Key Areas to Clarify):

1. Perfectionist creative mindset that prioritizes high production value over rapid testing volume
2. Inability to tie creative concepts directly to CPA and ROAS performance metrics
3. Slow response times or sluggish workflow execution

✨ Recommended Role Alignment Hook:

I treat performance creative as an industrial-scale manufacturing pipeline, constantly testing hooks and iterations to print ROAS.

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