Director, Consumer & Brand Communications
Position Summary & Responsibilities
About the Role:
Tubi is looking for a Director, Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture.
Reporting to the VP, Communications, this leader will own communications strategy across Tubi’s brand, consumer, and platform storytelling: connecting what Tubi is building and marketing to the conversations, communities, and cultural moments that matter to audiences.
We’re looking for someone who can move fluidly between strategy and creativity, planned campaigns and real-time culture, earned media and emerging forms of influence. Someone who asks, “Why would anyone care?” and “What is uniquely Tubi about this?” before “What’s the PR plan?” Someone who can work upstream with Brand, Product, Social, Content, and other partners to help find the story before the campaign is formed.
The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand.
This is a hybrid role based out of our Los Angeles or New York office. You must be willing to travel to our office 2-3 days/week.
What You'll Do:
- Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about.
- Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
- Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
- Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
- Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
- Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
- Identify moments where Tubi has the right to participate in the conversation and move q
Key Role Competencies & Evaluation Highlights
Assessing your expertise in AVOD (Ad-supported Video on Demand) scaling, programmatic advertising tech, and large-scale video streaming infrastructure.
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