Digital Marketing Manager

🏢 Twilio · 📍 Remote - India · 💼 remote worldwide
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Position Summary & Responsibilities

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.
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Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! 

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. 
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See yourself at Twilio

Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.

About the job

Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ,  you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions. 

In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth.

Responsibilities

In this role, you’ll:

  • Digital st
🎯 Candidate Preparation Guide For Twilio Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Developer-first empathy, extreme platform scalability ownership, and living the core builder ethos.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Viewing developer tools purely as enterprise top-down sales plays rather than bottoms-up adoption
  • 2. Glossing over reliability, latency, or failure-mode architecture details
  • 3. Showing arrogance toward customer support or community developer feedback
✨ Recommended Role Alignment Hook:

I treat APIs as products of craft, ensuring developers have bulletproof reliability wrapped in utterly frictionless experiences.

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