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Director, Head of Creative

🏢 Twitch · 📍 San Francisco, CA 💰 $184,500 - $184,500 / yr
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Position Summary & Responsibilities

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

As the Director, Head of Creative, you will shape and scale our global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Reporting directly to the Chief Marketing Officer (CMO), you will partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.

You can work from San Francisco, CA; Los Angeles, CA; Irvine, CA; Seattle, WA; or New York, NY.

You Will:

  • Lead and develop: Build and mentor a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
  • Drive crea
🎯 Candidate Preparation Guide For Twitch Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Twitch assesses deep cultural alignment with creator-first community dynamics, massive scale systems engineering, and rapid product iteration.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Treating the platform like traditional broadcast media or static social networks
  • 2. Failing to prioritize creator and viewer sentiment in product decisions
  • 3. Giving generic software engineering answers without considering real-time streaming constraints
✨ Recommended Role Alignment Hook:

I design low-latency, hyper-engaged digital ecosystems where creators and communities build compounding value together.

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