Head of Growth Marketing [REMOTE]

🏢 Upbound · 📍 North America - Remote · 💼 remote

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Position Summary & Responsibilities

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane—a new platform layer that makes infrastructure programmable, autonomous, and composable.

Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.

Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at upbound.io

We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.

What you will own

Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel.
The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
Paid media. You set the channel mix, the targeting, and the efficiency bar against compan

🎯 Candidate Preparation Guide For Upbound Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing deep mastery of cloud-native infrastructure, Kubernetes extensibility, and control plane engineering.

📋 Preparation Priorities (Key Areas to Clarify):

1. Confusing basic container orchestration with enterprise platform engineering architecture
2. Showing weak foundational understanding of Go or Kubernetes API machinery
3. Dismissing the importance of developer experience (DevEx) in infrastructure design

✨ Recommended Role Alignment Hook:

I build robust, self-service cloud platforms that empower developers through declarative control planes without sacrificing operational guardrails.

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