Senior Product Marketing Manager [REMOTE]

🏢 Upbound · 📍 North America - Remote · 💼 remote

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Position Summary & Responsibilities

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane—a new platform layer that makes infrastructure programmable, autonomous, and composable.

Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.

Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at upbound.io

Upbound builds control planes for cloud and AI infrastructure. We created Crossplane and donated it to the CNCF, where it is a graduated project used by platform teams around the world. We are applying that same model to AI inference. Upbound is hiring a Senior Product Marketing Manager that will own go-to-market for that work. You will help define how enterprises understand our commercial product and our open source roots. The community narrative and the enterprise narrative have to reinforce each other without collapsing into each other. We are looking for someone who has done enterprise product marketing in growth stages and who is familiar with the Pragmatic Marketing discipline. You will need to be customer obsessed and be able to talk to a platform engineer to a VP of Engineering and VP of AI and who has worked inside an open core company.

In this role you will...

🎯 Candidate Preparation Guide For Upbound Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Testing deep mastery of cloud-native infrastructure, Kubernetes extensibility, and control plane engineering.

📋 Preparation Priorities (Key Areas to Clarify):

1. Confusing basic container orchestration with enterprise platform engineering architecture
2. Showing weak foundational understanding of Go or Kubernetes API machinery
3. Dismissing the importance of developer experience (DevEx) in infrastructure design

✨ Recommended Role Alignment Hook:

I build robust, self-service cloud platforms that empower developers through declarative control planes without sacrificing operational guardrails.

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