Head of Growth Marketing [REMOTE]

🏢 Upboundext · 📍 Seattle, Washington, United States · 💼 remote us

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Position Summary & Responsibilities

Upbound is redefining how modern infrastructure is built for the Agentic AI Era. We’re the creators and primary maintainers of Crossplane, and we’re building the Intelligent Control Plane—a new platform layer that makes infrastructure programmable, autonomous, and composable.

Our mission is to power the AI-native enterprise with a foundational platform layer that helps teams provision, operate, and adapt infrastructure at scale—so platforms are ready for both humans and AI agents. We partner with leading cloud providers, ISVs, and open-source communities to help organizations move faster with greater confidence.

Today, Upbound supports Fortune 500 companies and platform engineers across 100+ countries. Crossplane has surpassed 100M+ downloads and is used by 1,000+ teams worldwide. We’re a Series B company backed by GV (formerly Google Ventures), Altimeter Capital, and Intel Capital, and we’ve raised $69M to date. Learn more at upbound.io.

We are hiring a Head of Growth Marketing to own the Upbound funnel end to end. This role reports directly to the VP of Marketing. This is an AI-first role. We are not looking for someone to bolt AI onto a legacy demand generation playbook and build the growth function around AI-native tools and workflows. You will own campaigns, and the systems across our marketing stack. This is a great opportunity to build and operate a stack and growth function that will grow with the organization and support our enterprise and product led motions.

What you will own

Full-funnel growth for the Upbound commercial platform, with Crossplane and Modelplane driving open source top of the funnel.
The campaign roadmap and program budget, with regular business reviews alongside marketing and sales leadership.
Paid media. You set the channel mix, the targeting, and the efficiency bar against compa

🎯 Candidate Preparation Guide For Upboundext Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Focuses on deep platform engineering prowess, control plane architecture, and the ability to build reliable cloud-native infrastructure abstractions (Kubernetes ecosystem).

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating infrastructure as immutable pets rather than ephemeral, declarative code managed via GitOps.
2. Failing to reason through failure modes of distributed systems and network partitions.
3. Lacking foundational Go programming expertise or deep Linux kernel/container runtime knowledge.

✨ Recommended Role Alignment Hook:

I build infrastructure control planes that developers actually love using, leveraging declarative APIs to eliminate toil and scale cloud-native reliability.

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