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Commercial Director, UK & Nordics

🏢 Via · 📍 London
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Position Summary & Responsibilities

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transport, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.

As Commercial Director, UK & Nordics at Via, you will be the driving force behind how cities rethink and deliver public transport. You’ll own Via’s commercial strategy in the region, lead the full end-to-end sales cycle, and build lasting partnerships with authorities, transport operators, and key public and private-sector leaders. Our Partnerships team combines hands-on execution with strategic thinking to help communities move more efficiently, sustainably, and equitably, while delivering on revenue targets and positioning Via as a trusted partner and visible voice across the mobility ecosystem.

About the Role:

  • Lead the full-cycle commercial strategy across the UK & Nordics, from identifying and engaging prospective partners to structuring, negotiating, and closing complex, multi-stakeholder deals
  • Build trusted, long-term relationships with decision-makers, from elected officials and transport authorities to transport operators, positioning Via as a strategic partner and helping cities and regions turn mobility ambitions into tangible systems.
  • Navigate complex regional buying landscapes by leveraging Via’s full platform, including Citymapper and Remix, to develop evidence-based business cases that demonstrate value to cities and regions, unlock funding, and bring regional transit plans to life.
  • Act as a thought partner to councils and regions, advising on network design, funding mechanisms, and implementation strategies that ensure communities benefit from more efficient, sustainable, and equitable transportation (E.g.
🎯 Candidate Preparation Guide For Via Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing systems-level problem solving, algorithmic optimization, and the ability to scale complex physical-digital logistics networks.

📋 Preparation Priorities (Key Areas to Clarify):
  • 1. Over-complicating technical solutions without validating business impact
  • 2. Inability to collaborate effectively across multidisciplinary engineering and operations teams
  • 3. Dismissive attitude toward the operational realities of public transit and municipal clients
✨ Recommended Role Alignment Hook:

I specialize in turning messy, real-world logistical constraints into streamlined, scalable software systems that drive massive operational efficiency.

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