Head of Industry, Financial Services
Position Summary & Responsibilities
WHAT YOU'LL DO
Viant has established strong momentum across Financial Services and is seeking a Head of Financial Services to accelerate growth within one of our most strategic industry verticals. This executive leader will expand brand-direct demand, deepen agency adoption, and strengthen Viant's position as the leading AI-powered programmatic platform for financial marketers across banking, credit cards, insurance, wealth management, fintech, and lending.
This role requires 15+ years of advertising experience and a minimum of 5+ years supporting Financial Services marketers in a brand-direct, agency, or ad technology environment. The ideal candidate has a proven ability to build executive relationships, grow category revenue, and develop high-performing go-to-market teams. Working cross-functionally with Sales, Product, Business Development, Marketing, and Measurement, this leader will help shape Viant's Financial Services strategy while driving innovation and long-term category growth.
THE DAY-TO-DAY
- Scale Viant's Financial Services business by expanding strategic relationships with leading financial brands across banking, credit cards, insurance, fintech, wealth management, and lending.
- Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing our identity, content, attention and omnichannel advertising capabilities.
- Drive industry awareness through thought leadership, executive presentations, industry conferences, and customer education.
- Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Financial Services category.
- Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key Financial Services marketing organizations.
- Partner with agencies and enterprise clients to navigate evolving privacy, identity, and measurement challenges while positioning Viant as the preferred programmatic partner.
- Recruit, mentor, and scale a high-performing team of Financial Services-focused sales leaders and account professionals.
- Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives.
- Serve as the executive face of Viant's Financial Services business at client meetings, executive briefings, and industry events.
Key Role Competencies & Evaluation Highlights
Evaluating programmatic advertising expertise, omnichannel execution, and data-driven ad-tech innovation in a privacy-first landscape.
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