Head of Industry, Retail
Position Summary & Responsibilities
WHAT YOU'LL DO
Viant has established strong momentum across the Retail industry and is seeking a Head of Industry, Retail to accelerate growth within one of our most strategic verticals. This executive leader will expand brand-direct demand, deepen agency adoption, and strengthen Viant's position as the leading AI-powered programmatic platform for retail marketers by delivering innovative identity, measurement, and omnichannel advertising solutions.
This role requires 15+ years of advertising experience and a minimum of 5+ years working with retail brands in a brand-direct, agency, or ad technology environment. The ideal candidate has a proven track record of building executive relationships, driving category revenue, and developing high-performing go-to-market teams. Working cross-functionally with Sales, Product, Business Development, Marketing, and Measurement, this leader will help shape Viant's Retail strategy while accelerating growth across brick-and-mortar, ecommerce, omnichannel, and specialty retailers.
THE DAY-TO-DAY
- Scale Viant's Retail business by expanding strategic relationships with leading retailers across department stores, specialty retail, ecommerce, grocery, home improvement, apparel, RMNs, and other retail categories.
- Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing our identity, content, attention and omnichannel advertising capabilities.
- Drive industry awareness through thought leadership, executive presentations, industry conferences, and client education.
- Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Retail category.
- Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key retail marketing organizations and annual media budgets.
- Partner with agencies and retail advertisers to help them navigate evolving consumer behavior, commerce media, identity, and measurement trends while positioning Viant as the platform of choice.
- Recruit, mentor, and scale a high-performing team of Retail-focused sales leaders and account professionals.
- Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives.
- Serve as the executive face of Viant's Retail business at client meetings,
Key Role Competencies & Evaluation Highlights
Evaluating programmatic advertising expertise, omnichannel execution, and data-driven ad-tech innovation in a privacy-first landscape.
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