Panel Recruiting Manager, TVision

🏢 Vianttechnology · 📍 Boston, Massachusetts, United States; New York, United States 💰 $100,000 - $125,000 / yr

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Position Summary & Responsibilities

WHAT YOU’LL DO

Viant is seeking a driven and strategic Panel Marketing & Recruitment Manager to lead initiatives focused on growing and engaging our research panel community. In this role, you’ll own the strategy, execution, and optimization of panel recruitment programs to drive sustainable growth, engagement, retention, and participant quality.

You’ll serve as a subject matter expert for panel recruitment, partnering cross-functionally and with external vendors to build scalable acquisition and lifecycle strategies. The ideal candidate combines marketing expertise, strong project management skills, and a data-driven approach to participant engagement within a research or customer-focused environment.

THE DAY-TO-DAY

Develop and execute panel recruitment strategies to achieve acquisition, engagement, and growth targets.
Manage recruitment vendor relationships, budgets, and performance to maximize ROI and build a scalable participant acquisition strategy.
Plan, launch, and optimize in-house recruitment and engagement campaigns across social, email, digital, and other communication channels.
Develop lifecycle communication strategies that strengthen panelist onboarding, engagement, retention, and reactivation.
Collaborate with Operations, Support, Product, and other cross-functional teams to continuously improve the panelist experience.

🎯 Candidate Preparation Guide For Vianttechnology Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating programmatic advertising expertise, omnichannel execution, and data-driven ad-tech innovation in a privacy-first landscape.

📋 Preparation Priorities (Key Areas to Clarify):

1. Relying heavily on outdated third-party cookie strategies without a modern privacy-first framework
2. Lack of familiarity with demand-side platform (DSP) dynamics and publisher ecosystems
3. Treating ad-tech as generic SaaS rather than a high-velocity, data-intensive ecosystem

✨ Recommended Role Alignment Hook:

I help brands navigate the post-cookie landscape by leveraging powerful programmatic software and transparent omnichannel data strategies.

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