Head of Marketing Science

🏢 Vibe · 📍 New York · 💼 hybrid · ⏰ FullTime

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Position Summary & Responsibilities

Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results.

Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house.

Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta.

This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel.

About the Role
You'll build and lead Marketing Science at Vibe- the first hire in a brand-new function, reporting to Vibe's VP of Product. You'll represent the data side of the client relationship, bridging Vibe's technical capabilities with each client's business outcomes, working closely with Sales and Client Success to win and retain business, with Product to shape measurement features, and directly with clients and measurement partners. This role exists because as Vibe moves upmarket, clients need deeper proof of performance and a consultative partner who speaks the language of the numbers. You'll define how Vibe measures su

🎯 Candidate Preparation Guide For Vibe Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluating consumer product intuition, engagement-loop mechanics, and viral growth engineering.

📋 Preparation Priorities (Key Areas to Clarify):

1. Focusing purely on acquisition vanity metrics while ignoring long-term day-30 retention.
2. Dismissing user feedback as noise or relying solely on personal taste.
3. Failing to show an iterative, experimental mindset when features underperform.

✨ Recommended Role Alignment Hook:

I engineer viral consumer loops that turn casual first-time users into deeply retained daily advocates.

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