Growth Campaign Manager, Lifecycle
Position Summary & Responsibilities
Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people.
The Lifecycle Campaign Manager is a hands-on marketer who translates lifecycle strategy into coordinated, measurable member acquisition and engagement campaigns. Approximately 70% of the role will focus on lifecycle campaign execution, 20% on campaign project management, and 10% on selected cross-channel Growth initiatives. This person will build and optimize campaigns, coordinate assets and stakeholders, manage campaign timelines and approvals, analyze performance, and identify opportunities to improve how the team works. This is an individual-contributor role with significant exposure to Marketing Operations, Data, Content, Design, and other Growth functions.
Responsibilities
Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency.) to surface actionable baseline optimization opportunities.
Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and
Key Role Competencies & Evaluation Highlights
Virta Health strictly assesses your commitment to reversing chronic disease through rigorous clinical evidence, scalable telemetry, and patient empathy.
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