General Manager, CRM +

🏢 Virtuous · 📍 Remote, USA · 💼 remote · ⏰ FullTime

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Position Summary & Responsibilities

At this time, priority will be given to applicants based in Phoenix, AZ who are open to hybrid work, over fully remote candidates.

About Virtuous CRM+

Virtuous CRM+ is the core fundraising and donor management platform that powers thousands of nonprofit organizations. As the flagship product within Virtuous, CRM+ is the system of record - and increasingly, the system of intelligence and action - for how mission-driven organizations manage donor relationships, run campaigns, and grow revenue. CRM+ is the foundation for the rest of the Virtuous ecosystem.

We've built a category-defining CRM that nonprofits trust. Now we need someone to turn that trust into the next chapter of growth: a truly open, AI-native platform that nonprofit teams build their entire operation on.

Position Summary

CRM+ is a mature, market-leading business with strong retention and a loyal customer base. We're looking for a General Manager to own the full business and drive significant growth - while holding the line on what makes this business great: happy, loyal customers. This role includes a mandate to maintain the customer trust that got it here. While at the same time, continuing to transform the platform to meet the needs of our new AI-native world.

Your primary focus will be the health, innovation, and growth of the core CRM+ business - new logo acquisition, expansion within the existing base, and retention - while also serving as the driver of innovation toward our headless, API/MCP-first, agentic workflow-driven, AI-native architecture.

This is a rare role because you'll operate with the autonomy of a business owner over a scaled, profitable business, backed by the infrastructure, brand, and customer base of an established platform leader. You won't manage every function directly (sales, engineering, support, marketing, etc all have functional homes), but you will set the strategy, own the outcomes, run the product team, and be the connective tissue that makes CRM+ the platform the rest of the business is built on.

🎯 Candidate Preparation Guide For Virtuous Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assessing alignment with responsive fundraising methodologies, non-profit CRM expertise, and empathy-driven enterprise SaaS sales and success.

📋 Preparation Priorities (Key Areas to Clarify):

1. Treating non-profit clients with a transactional, purely corporate software sales mindset
2. Lack of familiarity with donor databases, fundraising KPIs, and constituent relationship management
3. Cynical or uninspired attitude toward mission-driven enterprise solutions

✨ Recommended Role Alignment Hook:

I scale responsive fundraising engines that help non-profits maximize donor generosity and long-term retention.

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