Product Marketing Lead (Remote, US)

🏢 Vulncheck · 📍 Boston, MA / Austin, TX · 💼 remote us

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Position Summary & Responsibilities

Product Marketing Lead (Remote US)

Location: Remote US (preference Austin, TX or Boston, MA or Greater DMV)
Team: Marketing
Employment Type: Full-Time, Remote

About VulnCheck

Exploitation prevention is only as strong as the intelligence driving those efforts, and most of the industry is still running on intelligence that lacks exploit context. VulnCheck, The Exploit Intelligence Company, delivers structured exploit intelligence on what is actively weaponized in the wild, purpose-built for the data lakes, ETL pipelines, automation, and AI and LLM workflows your infrastructure already runs on, raising the capability of everything it powers. VulnCheck's proprietary data is consumed directly by security teams and also licensed and integrated by other organizations — including enterprises, government agencies, and other cybersecurity vendors — into their own products and workflows.

About the Role

The Product Marketing Lead will build and lead product marketing as a foundational function within VulnCheck's marketing organization, reporting directly to the CMO. This is not a content role — it's a core product marketing function responsible for defining who we sell to, how we position and message our products, how we bring new products to market, and how our field and community understand and communicate our value. The ideal candidate is technically fluent in cybersecurity and comfortable operating at both the strategic level (ICP definition, positioning frameworks, GTM strategy) and the hands-on level (writing messaging, building enablement, running launches). This role is expected to bring on its first hire within 6–12 months as the function scales. This is a 100% remote role with preference for candidates located in the Boston, MA, Greater Austin, TX, or the Greater DMV region.

What You’ll Do

ICP & Persona Development: Define and continuously refine VulnCheck's ideal customer profiles and buyer/user personas across our full customer base — enterprise security teams, government and public sector agencies, and other cybersecurity vendors and data partners who license and integrate VulnCheck's intelligence into their own products.
Positioning & Messaging: Own core product positioning and messaging frameworks that differ

🎯 Candidate Preparation Guide For Vulncheck Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Assesses elite offensive security research capability, rapid vulnerability triage speed, and deep threat intelligence intuition.

📋 Preparation Priorities (Key Areas to Clarify):

1. Academic or theoretical security perspective with no real-world incident or exploit analysis experience
2. Slow methodical pacing; failing to grasp the velocity required in modern threat intelligence
3. Inability to clearly articulate complex vulnerability vectors to engineering and executive stakeholders

✨ Recommended Role Alignment Hook:

I track, analyze, and operationalize emerging threat data faster than adversaries can weaponize it.

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