Junior CRM Manager

🏢 Welltech · 📍 Poland · 💼 remote · ⏰ FullTime

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Position Summary & Responsibilities

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting started.

What We're Looking For

We are seeking a motivated and detail-oriented CRM Manager to support our lead remarketing and automated communication programs. Working closely with senior members of the CRM team, this role will help drive first subscription conversion by supporting the execution of lifecycle campaigns, assisting with lead journey mapping, and contributing to a culture of testing and continuous improvement.

✨ Key Responsibilities:

Lifecycle Strategy & Execution

Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads focusing on high-volume, hands-on campaign execution. Helping monitor performance against first subscription targets.
Assist in building and maintaining automated journeys, including segmentation set-up, QA, and basic troubleshooting, under guidance.
Learn how messaging and lifecycle content align to customer behaviour and journey context, contributing observations to team discussions.

Campaign Development, Content & Personalisation

Help execute personalised campaigns that communicate the value proposition, working from established messaging frameworks.

🎯 Candidate Preparation Guide For Welltech Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Inspecting rigorous data-driven decision making, high-velocity growth execution, and deep user-centric monetization strategies in digital wellness.

📋 Preparation Priorities (Key Areas to Clarify):

1. Proposing bloated, slow-moving corporate processes instead of agile, test-and-learn methodologies.
2. Treating wellness apps purely as content platforms rather than performance-driven monetization engines.
3. Relying on intuition rather than rigorous A/B testing data to justify strategic choices.

✨ Recommended Role Alignment Hook:

I specialize in scaling digital wellness products through aggressive funnel optimization and relentless data-backed experimentation.

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