Sales Ops Lead

🏢 Welltheory · 📍 Remote - US · 💼 remote · ⏰ FullTime

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Position Summary & Responsibilities

About the Role

WellTheory is entering its next phase of commercial growth, and we’re looking for a Sales Operations Lead to serve as the operational backbone of the team driving it.

This is a hands-on, individual contributor role at the intersection of sales operations, revenue operations, systems ownership, and commercial execution. Your core mandate is simple: make our sellers more productive. You’ll own our Salesforce infrastructure and commercial tech stack, build the data foundation our team runs on, and relentlessly remove manual work from the sales team, using automation and AI to do it.

This is a rare chance to build the operational foundation of a commercial team from the ground up. The right person is equally comfortable in a spreadsheet, a Salesforce workflow, and a cross-functional planning meeting, and gets real satisfaction from turning chaos into infrastructure.

This role will report initially to our CEO, then to our Head of Commercial.

What You’ll Do

Optimize the sales stack. Own Salesforce and sales systems strategy with an external admin and internal stakeholders. Manage tool selection, workflow design, and adoption.
Automate the busywork. Use AI and workflow automation to keep Salesforce, activity tracking, and account records current without rep effort.
Build the data foundation. Maintain clean account and contact data, email and activity tracking, and the reporting sellers and leaders rely on.
Drive with data. Track and improve rep efficiency, lead follow-up speed, and process adherence. Build analytics and business cases for employers, health plans, and key accounts.
Improve how the team works. Improve workflows across process, contracting, legal coordination, and internal operations.
Enable the reps. Maintain the knowledge base, playbooks, process documentation, and onboarding.
Partner on planning. Work with Finance, the People Team, and the C-s

🎯 Candidate Preparation Guide For Welltheory Applicants

Key Role Competencies & Evaluation Highlights

Key Role Focus:

Evaluates a deep empathy for chronic illness combined with rigorous, data-driven operational execution in a fast-paced healthtech startup environment.

📋 Preparation Priorities (Key Areas to Clarify):

1. Dismissing holistic lifestyle interventions in favor of purely traditional pharma-only approaches
2. Coming across as transactional or overly corporate when discussing patient care delivery
3. Lack of experience operating in highly regulated, ambiguity-heavy digital health startups

✨ Recommended Role Alignment Hook:

I build scalable clinical operations that bridge the gap between root-cause functional medicine and measurable, data-driven patient outcomes.

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